May 13, 2026 Dogeon Lim www.koreaittimes.com At the NAB Show 2026, which is one of the world’s biggest media exhibitions, SK Telecom received attention as the only Korean company to receive an award for its innovative artificial intelligence technology. The company was recognized for its new AI-based service called “Live-to-Cart.” This technology allows viewers to immediately purchase products that show up in videos or broadcasts. By analyzing visual content and subtitles at